Positioning
Roberto Demeglio and D’O di Roberto Demeglio jewels are directed at women who want to stand out thanks to really valuable accessories made of the purest stones and very special indeed; different in design and technological content, self-assured, easy to wear and free of the rites of “important items”, although being such in their constructional content, but always a small masterpiece and in the quality of their material sometimes innovative coupled with the stroke of the deep connoisseur of the highest artisanship of jewels.
This DNA leads to two different business trends:
Partnership with top fashion brands that decided to enter the field: the Company offers them all-round projects starting from the creation of collections that give jewellery the style of the maison – all the way to the production and delivery of the finished objets d’art, through complex intermediate steps.
Proprietary brands, Roberto Demeglio and D’O di Roberto Demeglio – where the Company creates unique pieces and lines with all the imagination and knowledge of the jeweller and the person who designs, researches and understands by intuition.
The Roberto Demeglio brand represents the segment of top fashion high level jewellery and unique prices. It is an exclusive segment in design and engineering: jewels sold at as much as € 250.000, for those women who – beside conventional pieces – _more and more often left in their safety boxes – identify in a jewel an expression of character, a concept of individual elegance, never made common.
D’O di Roberto Demeglio is the segment directed at women with more prêt-à-porter tastes, offering them jewels made of stones, pearls and top class materials - to ensure top quality at all price levels.