Roberto Demeglio e D’O di Roberto Demeglio, are the brands with which the Company 1922 Manifatture Preziose Torino Spa presents on the market-place.
The Company’s long history in precious stones and metals, first a an artisan and later as an industry, is interlaced with the story of the Demeglio family, strengthening its position in the world of to class jewellery thanks to Roberto’s talent.
Managing Director, Adriano Tota, is Roberto Demeglio’s partner in developing the Company that became a Joint Stock venture in 2009. Between 2007 and 2010 the enterprise expanded and reached the point of increasing its sales five-fold both ìn Italy and internationally.
Such a growth trend implies targeted investment and strategic choices. 2011 was the year that commercial and organisational policies changed for the better: Manifatture Preziose opened a new production unit covering over 1,400 square metres at Valenza, one of the world’s most important artisan and industrial jewellery sites, and invested €2.5 million on the brand D’O di Roberto Demeglio and on Daisy, testimonial products of a high visibility press and television campaign.