In 2010, Adriano Tota spoke at the ‘Luxury, ethics and corporate responsibility in the jewellery industry’ workshop organised by the United Nations at the Shanghai Expo.

It was an important and prestigious invitation, the result of targeted and ethical choices made when selecting raw materials, starting with diamonds. Ethics and responsibility – key words in Adriano Tota’s approach and tangible guidelines for the entire company – also feature in our television advertisement, where an extremely innovative product, such as Margherita, is placed alongside the warmth and purity of the highest values: family, loved ones and duty.

In short, ethics means respecting our end user, our partners and our sales force. The decision to produce and sell objects of extreme quality always goes hand-in-hand with the desire to maintain the right margin, avoiding excesses of any kind, at every stage of our business. In this way, Roberto Demeglio jewellery and D’O by Roberto Demeglio jewellery is bought at a price that is in keeping with its true value and becomes an object that not only delights but is also a good investment, true to a promise of value that must always satisfy our customers.